IPP&T Magazine Online

Big Rock Brewery enters licensing agreement with Iconic Brewing

April 5, 2019  

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Big Rock Brewery Inc. today announced that it has entered into a license agreement, pursuant to which it has licensed the right to Iconic Brewing Company’s brands in the ready-to-drink (RTD) category in Alberta and British Columbia.

“This is an exciting entrance into the RTD space for our Company and we believe we found a great partner in Iconic,” said Wayne Arsenault, president and CEO of Big Rock. “Iconic has had significant growth in the Ontario market over the past few years and we believe their portfolio of brands are on-trend and will have great success in Alberta and British Columbia for years to come.”

Cam McDonald, CEO of Iconic, added that, given Big Rock’s commitment to quality and culture, in addition to its footprint in Western Canada, “we are excited to build a long term partnership with the Company and grow our brands out West. Our experience and innovation in the RTD space and Big Rock’s depth in alcoholic beverage production and market penetration will ensure we deliver top quality products to consumers.”

Big Rock and Iconic will be working closely together over the coming months to ensure Iconic’s high quality offerings will be ready for store shelves in Alberta and BC by summer 2019. Iconic’s branded offerings include:

  • Cottage Springs Vodka Sodas (Peach, Lemon Lime and Watermelon)
  • Cabana Coast Moscow Mules
  • Picnic Wine Cocktails

The initial term of the agreement is five years, with the provision for a five year extension.

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