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Cascades emphasizes recycled fibre with new line of paper products


April 17, 2019  


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Cascades Inc. has announced the launch of the Latte Collection, which addresses the concerns of diminishing virgin pulp supplies.

Available within the Cascades PRO Select and Cascades PRO Perform collections of paper towels, toilet paper and facial tissue, this new line is manufactured from a combination of white recycled fibre and cardboard, providing customers with a solution that delivers the same great performance as white paper products, but at a reduced cost.

“Thanks to the concerted efforts of our research and development and innovation teams, Cascades has developed its new Latte collection, a solution that makes it possible to counter the impact of raw material price increases without compromising on the quality and ecological attributes of our products,” says Cascades Tissue group president and CEO Jean-David Tardif. “The distinctive Latte colour is created by combining white recycled fibres and cardboard, delivering an end result that is equivalent to white products in terms of quality. This new product line is not only a green solution, but also provides our customers a cost-effective offering that will meet their paper towels and tissue needs.”

Tardif adds that the paper towel and toilet paper offerings undergo all the stringent requirements needed to ensure a Green-e, Green Seal, and UL/Ecologo certified end product.

“Cascades’ alternative to white paper products provides our customers with an excellent alternative solution that will help them counter higher prices that will touch all industries in the coming years,” says Sandra Hudon, vice-president of sales, North America, for Cascades PRO. “In particular, we expect the Education, Foodservice, and Business Office markets to see some of the greatest benefits.”

The Cascades PRO brand offers hand towels, bath tissue, napkins, kitchen roll towels, facial tissue, wipers and dispensers.  Sold through distributors, Cascades PRO delivers proven, cost-effective hygiene solutions – from bathroom to boardroom to lunchroom to classroom and beyond – with a wide range of product lines that get the job done.


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