IPP&T Magazine Online

COVID pushes virtual events into new levels of accessibility

November 19, 2020   Don Horne




Since the onset of COVID-19, there have been few opportunities for business people to meet face-to-face.

While most major trade fairs and industry events adopted virtual formats, one company is giving its version a different twist. Rather than running for a few days, Endress+Hauser’s new virtual exhibit booth will be available 24/7 throughout the winter, so customers can visit it at their leisure.

“The annual Hannover Messe – one of the world largest industrial trade shows – is a major event for Endress+Hauser,” says Anthony Varga, general manager of Endress+Hauser Canada Ltd. “We’re anticipating that our virtual fair experience will be close to the traditional Hannover booth. Together with our Dec 1 Canada event, we’re covering the key topics that can help our customers optimize their business.”

The 3D booth will feature the same products and solutions that a regular virtual event would offer, but with a new feature: visitors with a smartphone and VR glasses can enjoy an enhanced visual experience.

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The Endress+Hauser booth is accessible around-the-clock from anywhere in the world from every internet-capable device by visiting the following link: https://apps.endress.com/virtual-booth/

Additionally on Dec. 1, experts will hold a live, three-hour online event  (11 a.m.-2 p.m. EST) entitled Empower the Field Through Innovation. The event covers four topics:

  • The power of digitalization;
  • Advanced analyzers drive quality and ensure compliance;
  • Instrumentation: Measurement and Beyond – the era of data; and
  • Water as a resource.

As in the real world, visitors to the virtual exhibit booth can move from station to station to see products, solutions and services presented, or jump right to the ones that interest them the most. Links lead to further information such as videos, 360-degree views and downloads.

A pre-registration form for the Dec 1 event is available at https://pheedloop.com/empowerthefield21/site/home/

“Endress+Hauser is a reliable partner even during difficult times,” says Nikolaus Krüger, global chief sales officer. “Digital solutions such as the virtual exhibit booth help us keep in touch with our customers. That means we can support them in improving their workflows, preventing process downtime and optimizing their operational efficiency and effectiveness.”


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