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High Liner Foods has a new CCO

July 19, 2021   Don Horne

High Liner Foods Incorporated announces the appointment of Anthony Rasetta as Chief Commercial Officer (CCO).

Anthony Rasetta brings experience in developing, marketing, and selling multinational food and snacking brands. He has held a variety of cross functional leadership roles at Mondelez where, most recently, he oversaw customer and category development, revenue growth management and sales strategy and planning.

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Rasetta holds a Bachelor of Business Administration from the Schulich School of Business in Toronto.


“I am thrilled that Anthony has chosen to join High Liner Foods. He has an excellent track record in growing household brands across North America and brings the right mix of skills to support our goal to be the leader in branded value-added seafood in North America,” said Rod Hepponstall, president and Chief Executive Officer. “We are driving a high-performance culture that fosters innovation in a nimble and agile environment. I am confident Anthony will be an asset to our team and help execute on our strategy to deliver profitability and growth.”

“I am excited to be joining High Liner Foods to help advance their mission to reimagine seafood to nourish life,” said Rasetta. “The company has undertaken a significant transformation over recent years and is poised for growth at a time when consumer appetite for seafood is growing and the company is making significant investment in marketing and innovation. I look forward to integrating the sales and marketing functions to leverage the exciting innovations High Liner Foods is bringing to market.”

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