IPP&T Magazine Online

Rittal garners EFC Marketing Excellence Award

November 25, 2021   Don Horne

The current crisis has reiterated the importance of combining a personalized and digitalized marketing strategy to reach customers far and wide, and one company has been recognized for doing just that.

Rittal System Ltd., Canada, a producer of electrical enclosures, climate control, power distribution and IT Infrastructure solutions and software, has been executing an integrated marketing strategy by combining the personal touch with the electronic media, winning an Electro-Federation Canada Marketing Excellence Award for the fourth year.

“Although we are honoured to win yet another EFC Marketing Excellence Award, we are even more delighted that our marketing strategy keeps evolving year after year, in our quest to reach new markets and to touch more customers…. our goal is to keep our brand awareness growing further year after year, with innovative ideas and unique strategies,” said André Bousette, president, Rittal Systems Ltd., Canada.

The EFC awards were presented at EFC’s digital Future Forum, recognizing organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry, with all entries are always reviewed and selected by an external panel of judges with expertise in each category, adding to the credibility of the awards.


This year’s EFC Marketing Excellence Award was presented for the evolution of the German Technology Day from a four-company live event in 2019, to a virtual event in 2020, to the combination of a live and virtual event in 2021, with seven Canadian companies showcasing the best of German technology in Canada: Rittal, EPLAN, Bosch Rexroth, FESTO, PILZ, MurrElektronik, PILZ and WAGO.

Andre Bousette, president, and Sandra Abuwalla, marketing lead, Rittal Systems Ltd., Canada with the EFC Marketing Excellence Award.

Added Sandra Abuwalla, marketing lead, Rittal Systems Ltd., Canada, “German Technology Day (GTD) is far more than just an ‘event’….it is the amalgamation of a year’s planning with a team of global companies and includes every form of integrated marketing involving on-line and off-line advertising, articles, interviews, targeted emails, social media, and culminating in days rich with sessions from industry thought-leaders, exciting exhibits of technological brilliance – delivered in Toronto in English as well as in Montreal in French this year, plus a fully virtual event for those who wanted to participate on-line.”

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