IPP&T Magazine Online

Waterloo Brewing signs three-year deal with Hiram Walker

February 11, 2020  

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Waterloo Brewing Ltd. has announced a new three-year agreement with Hiram Walker & Sons Limited to produce a new line of ABSOLUT vodka sodas and cocktails.

“Hiram Walker & Sons Limited’s choice to work with us continues to reaffirm our strategy to be the best co-pack producer in the beer and alcoholic beverage category in Canada,” said George Croft, president, and CEO, Waterloo Brewing.

Highlights of the deal include:

  • The previous two co-pack contracts announced, along with the Hiram Walker contract, represent over $40 million in expected incremental revenue in the next three years for Waterloo Brewing.
  • Waterloo Brewing continues to expand its business partner group of top tier global beverage companies.

“Waterloo Brewing’s capability to provide high quality, highly efficient production along with superior customer service, continues to drive impressive growth in our co-packing business. Our strategic use of capital is clearly paying dividends in the short term,” added Russell Tabata, COO, Waterloo Brewing.

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